What should a business look for in a financier? Money is just money. A commodity with a variable price depending upon the financial structure, time horizon and risk profile. Yet all too often, businesses just focus on the price of the money. Ignoring the real value financial alignment can bring. Consider a venture capitalist. When they look to invest in a business, they are assessing three key things The business fundamentals: That the company is … Continue reading What should a business look for in a financier?